Transformative marketing for a leading precast concrete brand
From offline to industry leader - A growth marketing success story
When JP Concrete started, they were a traditional, print-focused company with no online presence. We’ve worked with them to build a digital-first marketing strategy that has propelled their growth into one of the most recognised names in the UK precast concrete industry.
Today, their fully inbound marketing strategy generates millions in revenue and supports their continued business expansion.
About the company
Founded in 2007, JP Concrete began as a small merchant selling prestressed concrete panels to agricultural businesses.
Back then, orders came in via fax or post, and marketing efforts were limited to farming magazines and newspapers.
Fast-forward to today – they supply an extensive range of precast concrete products to diverse sectors, including agriculture, construction, and security.
Their portfolio features one of the largest ranges of precast retaining walls in the UK, and their innovative digital presence has become a benchmark for the industry.
Our Role in Their Journey
01. Brand evolution
In our 15-year partnership, we’ve steered them through three major brand updates and website redesigns. Each evolution reflected their growing business and aligned with industry trends, ensuring the brand stayed relevant, professional, and ahead of the competition.
JP in 2007
JP today
02. Cutting edge online presence
From day one, our focus was on creating an impactful digital presence. They became the first precast company to feature 3D product viewers on their website, offering immersive, interactive experiences for customers to explore product details. This innovation set them apart in a traditionally offline industry.
03. Integrated marketing strategy
We developed and implemented a fully digital, inbound marketing strategy that delivers consistent results.
Our work has transformed them into a business that can rely entirely on inbound sales – eliminating the need for outbound calls.
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04. End-to-end marketing managment
We handle every aspect of their marketing, from website updates, copywriting, photography and videography to product literature and technical documents.
We also manage their digital marketing campaigns, including Google Ads, social media and email marketing.
This comprehensive approach allows them to focus on their core business while trusting us to maintain their digital leadership.
